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Herbal storage solution

'Develop a new product in the food segment using paperfoam'

This herbal storage system designed for Paperfoam. Paperfoam meanly makes ecofriendly packaging and is interested in developing new products in the food segment (not packaging). Paper foam is a paper like foam material that can be injection molded. To develop a new product we used the VOORT innovation method. This method basically gives the answer to the question. What product are we going to develop?  The method uses consumer insight together with trends to come up with a good problem definition. From this problem definition brainstorm sessions are held and ideas created. These ideas are tested trough mini business cases, to come to a final product.

 

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